Content is the voice of the brand, that has the power to both make it and break it. It can give the brand a triumphant edge over its competitors. However, in this age of technology and big data, when data is generated every day, serving the
Readers and subscribers are the foundation of the publisher’s revenue. An interesting example that proves this well is one of the participating publishers of World Media Leaders eSummit, ARA Balears- a Spain-based news publisher, which observed
Do you think print and digital cannot work together?
The print media industry is facing an uphill struggle due to the surging demand and popularity of digital platforms as well as resources. According to the Statista report, the revenue of
In 2018- the year of ‘techlash’, many changes took place, among which the biggest change which had a huge impact on the publishing industry, was the clash between media and political and big Silicon Valley platforms. This conflict gave rise to