Author Archives: Vipul Shah

Vipul Shah

About Vipul Shah

Vipul focuses on leading & nurturing partnerships that makes difference to businesses & internal customers. He totally understands and Speaks ‘Customer First’ language and believes in getting smarter, stronger, goal-oriented, for a bright future.

How Publishers Can Become More Audience-focused: Key Learnings from WAN-IFRA and Google News Initiative Program

How Publishers Can Become More Audience-focused: Key Learnings from WAN-IFRA and Google News Initiative Program
LinkedIn
Readers and subscribers are the foundation of the publisher’s revenue. An interesting example that proves this well is one of the participating publishers of World Media Leaders eSummit, ARA Balears- a Spain-based news publisher, which observed

Direct Your Publishing Revenue to Digital: No More Dependency on Print Revenues

Direct Your Publishing Revenue to Digital: No More Dependency on Print Revenues
LinkedIn
Do you think print and digital cannot work together? The print media industry is facing an uphill struggle due to the surging demand and popularity of digital platforms as well as resources. According to the Statista report, the revenue of

The Reader Revenue Revolution: 7 ways to grow Digital Subscriptions

The Reader Revenue Revolution:  7 ways to grow Digital Subscriptions
LinkedIn
In 2018- the year of ‘techlash’, many changes took place, among which the biggest change which had a huge impact on the publishing industry, was the clash between media and political and big Silicon Valley platforms. This conflict gave rise to

Shopify Vs Magento: Which is good for Publishers?

Shopify Vs Magento: Which is good for Publishers?
LinkedIn
Handling a variety of products like subscription-based products, downloadable products, digital assets, e-books, print books, newsletters, as well as webinars, the publishing industry is exceptionally reliant on eCommerce stores. Where the majority