One of the most significant differences between working with an average Independent Software Vendor (ISV) and a White Label Specialist (WLS) is that a WLS is equally dedicated to your client projects and appears to be part of your team.
They might even use your domain email ids, your in-house project management tools, and might also create social media profiles to engage directly with your clients.
The WLS will work with multiple other agencies and consultants to execute the requirement for the end client by undertaking all the research and heavy lifting involved in coming up with the right product for the end customers. It becomes a symbiotic relationship between the two, WLS and the reseller organizations, and is a win-win scenario. Here’s a list of all the key benefits you receive when you partner with a white label agency.
When you try to set up your own team of experts e.g., social media manager, website designer, developer, digital marketer, etc, it will quickly balloon your budget in terms of salary, benefits, infrastructure, and training investments. We are assuming that you were able to get the best talent that is out there.
On the contrary, a mediocre team can cost a company as close to $50,000 every year.
In comparison to the cost of hiring a WLS on a monthly fixed fee is much more affordable. Please remember you don’t have to invest in educating and training them as you would do with your recruit. This will save a lot of effort and money.
2. Diversification is Possible
You must have started the business with a central idea with a handful of offerings. But as the years pass by, you realize that some of your more prominent clients want an all-in-one solution. They are looking for a complete package. e.g., Newsletter subscription management with fulfilment solutions. You may be very well aware of this but don’t have or want to stray from your main idea. This where a WLS can come handy. By fulfilling the unmet requirements of the clients and channeling their products and services through you, they complete your offerings.
How many offerings do you want in your basket is totally up to you. The more offerings you have to offer, the more hassle-free experience your end customers have as this allows them to work with just one agency instead of multiple vendors.
3. Get… Set… Start Billing
Once you get a WLS on board, you will become the co-pilot of the project. Your partner will ensure that they understand each detail of the client’s requirements and deliver it to you in your brand style. All you have to do is bill it to your end customer as you would charge them for your products and services.
In short, they do all the heavy lifting for you so that you can quickly and efficiently tap the market.
4. Free to Do Your Job
Your core business might be to publish specialized information and offer allied services. But if you have a WLS at hand, you may safely undertake diverse business projects without getting in the day to day hassles of fulfilling client requirements. By allowing an experienced white label solution partner to handle the grunt work, you can easily focus on your key business metrics like converting leads, closing more deals, and increasing more website traffic.
5. Experts At Your Disposal
A seasoned WLS can easily demonstrate their domain expertise and come up with particular solutions. This is possible because they have invested themselves in developing their knowledge and translating that knowledge into business solutions. They have all the requisite exposure, access, and work project experience from leading businesses. For example, if you need an extension in your current product wherein you want it to be integrated with an existing subscription management system using the SSO (Single Sign-On) which is also in-line with other existing apps – This where the expertise comes handy. WLS is continuously striving to extend their learning curve with every new project they undertake. It won’t be an exaggeration to claim that a WLS can actually predict the future business for you. You may build an in house team. Still, at the same time, you will also face issues like employee turnover rate, professional development of employees, which are not related to the specific domain, and other HR-related matters.
By deploying a white label partner, you bypass all these issues and start reaping the benefits of having a highly proficient team working for your organization.
All the points discussed above point towards one thing, and that is a white label solutions partner is as good as its expertise in the particular field.
Ace has provided a lot of white label solutions for customers, including from the publishing industry and helped them gain market share in quick succession. This is only possible due to Ace’s commitment to developing its knowledge base continuously with changing times and customers.