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Web Presence Management
Systems Consolidation
Legacy Migration
Platform Migration
Data Migration Services

Technology Migration:
OPENSOURCE PLATFORM MIGRATION OF SEVERAL SITES WITH 60,000 ARTICLES, SAVING $100K ANNUALLY

Customer Need

Cost optimization & technology upgradation requirement of digital library data

Ace Contribution

  • Design front end digital library site
  • Implement open source Drupal platform
  • Migration of old data/content from proprietary platform to Drupal
  • Migration of customer order and other details to Drupal platform
  • Self content management training to customer service team
  • Host the solution on Cloud, save cost by regular upgrades & optimization

Business Benefits

  • Moved to latest technology platform & improved UX
  • Saved proprietary platform cost of 90k $ per annum

Key Phrase

[ Drupal 7 ]  [ Drupal 8 ]  [ Polopoly ]  [ Legacy Migration ]  [ Digital Libraries ]

Web Presence Management:
Learn how we consolidated
more than 60 B2B sites for
one customer

Customer Need

Design, redesign, upgrade, migrate & manage total 40 websites that includes marketing sites, event sites, product sites

Ace Contribution

  • Redesign sites by providing award winning UI design.
  • Handhold customer to move away from obsolete technology & upgrade to latest technology
  • Help customer with quick event & promotion based sites
  • Migrate all marketing & site data - manual & automated
  • Train customer team for managing content updates
  • Ensure uptime of all sites on Cloud server

Business Benefits

  • Support agile business needs
  • Stay ahead of competition in terms of site appearances & trends
  • Ability to monitor & manage sitewise traffic by having specific sites

Key Phrase

[ Wordpress ]  [ Custom Sites ]  [ Web Design ]  [ UI ]  [ UX ]  [ Redesign ]  [ Customer Experience ]  [ CMS ]  [ Manage Marketing Content ]

Legacy Migration:
LEARN HOW A 15 YEAR OLD BUSINESS SITE WAS REDEVELOPED TO DELIVER A WOW BUYING EXPERIENCE

Customer Need

Brand makeover, update design & user experience of website while incorporating new focus on specialty areas and services offered.

Ace Contribution

  • Create wire frame based on business need
  • Create design based on new wire frame
  • Collaborate & take inputs of client stake holders - designs approvals & iterations
  • Develop custom website in .Net framework, specific to customer need
  • Change positioning of site from “news source for executives” to “high quality content, data, training & tools”
  • Integrate with e-commerce system
  • Develop user friendly content management modules
  • Content management training to customer service team

Business Benefits

  • Improved and focused UI/UX
  • Award winning facelift of website

Key Phrase

[ Brand Makeover ]  [ Facelift ]  [ UI/UX ]  [ Common Ecomm Integration ]  [ CMS ]  [ Custom Site ]

Systems Consolidation:
CONVERGING BUYING PROCESS OF 12 DISTINCT PRODUCT SITES REDUCED ORDER MANAGEMENT COST BY 20% & INCREASED CUSTOMER ACQUISITION BY 40%

Customer Need

To consolidate multiple business line websites into a common checkout process and back end catalogue system with integrated subscription and audience management platform

Ace Contribution

  • Evaluate and finalize best platform for integrated subscription and audience management based on client need
  • Restructure and re-design single existing website into multiple business line specific websites
  • Development & integration done for multiple business line websites with unique products, thus having:
    • Common checkout process for all individual websites
    • Common back end (admin panel) to manage product catalog, discount module, & content management
    • Single subscription management system “Multipub” for all purchases from several website
    • Single authentication point for all online systems from subscription management system "Multipub"
  • Product management, order monitoring, subscription management to customer service team

Business benefits

  • Reduced time for order management & fulfillment
  • Increased focus on customer service and business retention & acquisition
  • More focused business line specific websites with fresh new look
  • Single improved checkout process across all websites
  • Single improved back end content management system across all websites
  • Single integrated subscription and audience management platform
  • Single login authentication point

Key Phrase

[ Re-Structure Website ]  [ Common Checkout Process ]  [ Common Product/Catalogue Management ]  [ Multipub - Subscription and Audience Management ]  [ CMS ]  [ Optimization of Order Management ]

Database Performance:
OPTIMIZED SEARCH FOR 20+ CRITERIA ACROSS 225K PROSPECTS DATA

Customer Need

Improve search experience of large existing 225k prospects by incorporating new search criteria, filters & conditions, make the search performance better, thus aim to increase buyer conversion rate

Ace Contribution

  • Analyse customer needs, create options of search forms that is user friendly
  • Visualize design options that can maximize conversions of site visitors to buyers
  • Change the site design with new search result pages that presents data in simple but organized layouts
  • Incorporate new financial tax data in existing database, to be searched with additional criteria
  • Extensive db, search queries and technical optimization to improve performance of search from large db.

Business Benefits

  • Enhanced search, new criterias with additional data fields
  • Optimized search result
  • Increased conversions - site visitor to buyers

Key Phrase

[ Enhanced Search ]  [ Optimize Search Performance ]  [ Improve Conversion Rate ]  [ Database Performance Improvement ]

Data Migration:
MIGRATED 7+ YEARS OF SUBSCRIPTION AND CUSTOMER DATA WITH 50K ROWS & COMPLEX ORDER HISTORY

Customer Need

Migrate 50k records of subscription and customer data from QuickBooks to Multipub with 7+ years of order history and hundreds of different products.

Ace Contribution

  • Analyze the data of around 7+ years and list out different products, customers and orders.
  • Work closely with customer product teams to define new product codes and other parameters as per new subscription system.
  • Create all products with complex parameters to control - rate, order, payment & fulfillment in new subscription system.
  • Import customers, orders with appropriate mapping, complex business rules for multiple orders etc.
  • Setup fulfillment, renewals and revenue recognition process for imported orders.
  • Eventually sync all new customer & order data to Salesforce & Informz

Business Benefits

  • Centralization of records - customer, order & subscription data available for all business line in single system
  • Better marketing & pricing control by implementing subscription management system, which was otherwise done manually.
  • Integrated data bank across subscription system, CRM & Marketing Automation.

Key Phrase

[ Customer Import ]  [ Order Import ]  [ Data Migration ]  [ Quickbooks to Multipub ] [ Salesforce Integration ]  [ Informz Integration ]  [ Data Consistency ]  [ Centralized Order Management ]

Platform Migration:
MIGRATED PROCESS, ASSETS AND WORKFLOW OF MARKETING AUTOMATION SUITE FOR A 250K SUBSCRIBER MAILING LIST

Customer Need

Migrate process, assets and workflow from Oracle Eloqua to Informz for 250k subscriber mailing list.

Ace Contribution

  • Analyze existing data & assets in current system.
  • Design email templates and setup in informz based on existing eloqua templates.
  • Design landing pages based on existing Eloqua pages and integrate in salesforce.
  • Import mailing lists for 250k subscribers from Eloqua to Informz
  • Transfer all assets like files, images from Eloqua to Informz
  • Setup campaigns, target groups in Informz
  • Configured marketing automation workflows, triggers, rules in Informz
  • Change all existing backend integration & API connections

Business Benefits

  • Considerable cost saving per year
  • Centralized marketing automation processes to single platform

Key Phrase

[ Eloqua ]  [ Informz ]  [ Mailing List Import ]  [ Marketing Automation Workflows ] [ Asset Transfer ]  [ Email Templates ]  [ Landing Pages ]

Production for Newsletter:
AUTOMATED WORKFLOW & PRODUCTION SOFTWARE FOR PRINT NEWSLETTER, SAVING $100K ANNUALLY

Customer Need

Move away from manual process and manual workflow between editors & production staff. Also create a system that allows to produce newsletter without using complex and costly software like InDesign.

Ace Contribution

  • Business analysis & system requirement study
    • Understand existing process, interview editors, marketing staff and production team to document full end to end production process and thus create SRS Document.
    • Create wireframes and then non functional prototype to visualize the complete solution.
  • Product development in agile manner to include:
    • Roles & rights for admin, editors, production staff, supervisors
    • Powerful & user friendly WYSIWYG text editor to produce a newsletter.
    • RSS feeds of external content, thus allowing editors to select from available news/article
    • Workflow & instructions - to & fro for production staff, roll back to previous version, monthly calendar for publication, email notifications, real time status of newsletter production stage.
  • Testing & beta release
    • End to end testing for production, workflow management & PDF creation for high resolution printing.
    • Hand holding & training of editorial staff to implement the process.
    • Training production staff for data accuracy & compliance to process requirement.
  • Production process
    • Trained and deployed HTML resource to produce newsletter as per customer requirements, thus moving away from InDesign skills.
  • Support & maintenance
    • Enhance software system based on any new business requirements or new publication requirement.
    • White labelled for a specific customer request.

Business Benefits

  • Considerable cost saving per year on man power saving.
  • Online collaboration between editors & production staff, reduced chances of errors & omissions.
  • Centralized record keeping of all newsletters.

Key Phrase

[ Pdlc ]  [ Product Development ]  [ Print Production ]  [ Adobe InDesign ] [ Editors Workflow ]  [ Newsletters Production ]  [ Process Automation ] [ System Requirement Study ]  [ Business Analysis & Understanding ]  [ Real Time Production Status ] 

Enterprise CMS Development:
RE-DESIGNED AND MIGRATED ENTERPRISE SITE FROM SITECORE 7 TO SITECORE 9

Customer Need

Develop a new site in Sitecore version 9 and migrate all the necessary code & data & business logic from the older version, aim to improve brand presence, aggressive marketing promotions and better customer engagement by means of new version.

Ace Contribution

  • Current site maintenance
    • Till the time new site is developed, support minimum changes & maintenance.
  • Design & development of new site - MVP
    • Cloud infrastructure improvement on Azure.
    • Design & integrate new UI for the site developed in new Sitecore version 9.
    • Complete informative pages to launch MVP version.
  • Development phase 2
    • Reverse engineer code (decompile) and decode business rules to implement in new site.
    • Complete technical development of modules and pages for large affiliates network.
    • API & web services for third party integration for marketing automation.
  • Support & maintenance
    • Ongoing support of site & server.

Business Benefits

  • Improved and latest UI of the site.
  • Move away from legacy code & vendor dependency.
  • Leverage several future ready features of Sitecore version 9. Click here for list of real benefits for Sitecore9.

Key Phrase

[ Sitecore 7 ]  [ SiteCore 9.1 ]  [ Enterprise CMS Development ]  [ Technology Version Migration ] [ Improved UI ]  [ Reverse Engineer Code ] 

Multi-Sites CMS Development:
NEW SITE LEADS TO 20% INCREASE IN "ON-SITE TIME" AND 2X INCREASE IN ENGAGEMENT FOR A GLOBAL AUTOMOBILE BRAND.

Customer Need

To create a new content management system for multiple sites, through a single Sitecore instance with personalized marketing features and omnichannel capabilities.

Ace Contribution

  • Implement Sitecore and manage the entire development lifecycle from designing, development, migration and integration.
  • Conceptualized an engaging and captivating webpage for car accessories section.
  • Customized check out page and integrated additional payment features like points and currencies, which was not supported by the old website.
  • Integrated the payment module of datacash (a well known mastercard company) as part of the check out process.
  • Special attention was given to the order fulfillment pipeline process and website’s cart page.
  • No disparity when it came to following standard user interface and user experience guidelines during the optimization of individual pages.
  • Technical improvements
    • A hassle free single point sign-in option which was based on verification and domain authentication logic to remove the complexity of using multiple sign-ins.
    • Integrated a wide array of custom made features to give the WFFM form a fresh and user friendly look and feel.
    • The website was primed with a robust workflow by making it independent of Sitecore’s default login pathway.
    • The site specific auto approval process was in place for every email the user wished to send out.
    • The whole process of scheduling the updates (for a predetermined date and time in future) was automated so that the user is not constantly worried about missing out on it.
    • News, events, announcements, offers etc. Can now be published within a few clicks and can be intelligently drafted without much supervision from the user.
  • Development phase 2
    • Reverse engineer code (decompile) and decode business rules to implement in new site.
    • Complete technical development of modules and pages for large affiliates network.
    • API & web services for third party integration for marketing automation.
  • Post implementation
    • Training documents and tutorials for learning
    • Technical support through emails and over the phone for troubleshooting

Business Benefits

  • 20% increase in average customer time span on website
  • 2 times increase in customer engagement using forms
  • Smoother event marketing to attract more offline customers

Key Phrase

[ Sitecore 8.1 ]  [ Sitecore Commerce ]  [ Fortis ]  [ Helix Structure ]  [ Continuous Integration ]  [ Qa Automation ]  [ Solr Search ] [ WFFM + Eloqua ]  [ Unicorn ] 

Pre-Press Services:
NEW STREAMLINED PROCESS REDUCES 30 DAY LONG PRE-PRESS TO 5 DAYS

Customer Need

The customer wanted to improve the efficiency of their existing publishing workflow.

Ace Contribution

  • Drastically reduce the turnaround time of ‘Author to Website’ publishing from a month’s time to just 5 days (including reviews and corrections).
  • Conceptualized an engaging and captivating webpage for car accessories section.
  • Build a validation process for the Authors to validate their data before sending it.
  • Software interface for the customer to check real time status of individual articles.
  • Design the new template using 3B2.
  • Deliver a volume of 125 articles/day with a team size of 35 people.

Business Benefits

  • 85% reduction in turnaround time
  • Improved Author Engagement Through Validation Process

Key Phrase

[ Pre-Press Turnaround ]  [ Cost Optimization ]  [ Process Improvement ] 

Data Conversion:
CONVERTED A 2000 PAGE PRINT PDF TO WEB XML FILE WITH 99.995% DATA ACCURACY

Customer Need

Eliminate physical handbook and instead create subscription based digital handbook for easy user friendly access.

Ace Contribution

  • Review PDF file and define rules for XML fields, formatting etc.
  • Convert PDF to XML as per rules defined.
  • Apply parent child relation in XML to generate TOC (Table of Content) structure.
  • Converting print layout to web layout - two columns content converted to single column content - with proper continuation.
  • Apply stylesheet in XML for all html formatting of chapter content as per website requirement.
  • Segmenting data in XML for individual states handbooks and all states handbook from single PDF.
  • Compare XML output with original PDF file for data accuracy.
  • Check HTML output using the converted XML for formatting accuracy.

Business Benefits

  • Database import ready XML for easy migration from physical handbook to digital handbook
  • 99.995% data accuracy and 100% formatting accuracy

Key Phrase

[ PDF to XML ]  [ Database Ready XML ]  [ XML with Stylesheet ]  [ Data Conversion ]  [ Digital Conversion ]  [ Physical Handbook to Digital Handbook ] 

Digital Typesetting:
REBRANDED 1500 TITLES IN 6 MONTH IN ACCORDANCE WITH THE SPECS OF THE PARENT COMPANY

Customer Need

Rebranding and Typesetting of PDF files to multiple formats from a newly acquired publishing house.

Ace Contribution

  • Conversion of old PDF formats into PDF, Web PDF, XML, Kindle Fire 8 (KF8), epub, Adobe Digital Editions
  • 1500 titles conversion in record 6 months time, involving 50,000 pages per month.
  • Rebranded the erstwhile publishing house’s design specifications to match the acquiring publishing house’s brand specifications.
  • Front and Back cover design.
  • Achieved target with a team size of 35 in house resources.

Business Benefits

  • Quick assimilation of the newly acquired brand to its parent company
  • Less downtime in publishing the newly acquired titles

Key Phrase

[ PDF to XML ]  [ Data Conversion ]  [ Digital Conversion ]  [ Rebranding ]  [ KF8 ] 

Data Repurposing:
CONSOLIDATED DIVERSE DATA FORMATS TO PUBLISH ANNUAL REPORT FOR WORLD’S BIGGEST MONETARY FIRM

Customer Need

Publish a consolidated Annual Report by assimilating information from different formats and align them to meet brand specifications.

Ace Contribution

  • Consolidate data references from Word Document and Old PDF and convert them to a report format
  • Word/PDF conversion to create a book
  • Employ Machine Learning to maintain consistency in data conversion

Business Benefits

  • Streamlined process for Annual Report publishing
  • 99.995% data accuracy and 100% formatting accuracy

Key Phrase

[ PDF to XML ]  [ Word to XML ]  [ Data Conversion ]  [ Digital Conversion ]  [ Web to Print ]  [ InDesign ] 

Digital Publishing:
DIGITAL PUBLISHING OF 80 RESEARCH ARTICLES PER DAY WITH A TEAM SIZE OF 20 PEOPLE

Customer Need

Convert archived (Word and PDF) manuscripts into XML format and digitally publish them on the website.

Ace Contribution

  • Word/PDF Conversion to XML
  • Handle Data Conversion of 80 manuscripts/day with a team size of 20 people

Business Benefits

  • Quick turnaround time for publishing research articles
  • Streamlined digital publishing process

Key Phrase

[ PDF to XML ]  [ Word to XML ]  [ Data Conversion ]  [ Digital Publishing ]  [ Manuscript Standardization ]  [ InDesign ] 

Digital Format Conversion:
CONVERT AND EMBED KEYWORD TAGS IN 900 SCIENTIFIC ABSTRACTS PER DAY FOR A DECADE OLD CLIENT

Customer Need

Rapid scale up and quick data conversion of PDF to XML format

Ace Contribution

  • Scaled up the data conversion process from 250 abstracts/day to 900 abstracts/day
  • Convert digital/print PDF into XML format
  • Embed search optimized keyword tags to each abstract
  • Deliver search optimized abstracts in record 48 hours turnaround time on an ongoing basis

Business Benefits

  • 4 times increase in output efficiency
  • An ongoing streamline data conversion process

Key Phrase

[ PDF to XML ]  [ Data Conversion ]  [ Digital Publishing ]  [ Data Security ] 

Image Processing:
CROP AND EMBED 5000 IMAGES WITH SEARCHABLE KEYWORD TAGS BY EMPLOYING A STREAMLINED PROCESS

Customer Need

Bulk cropping of high resolution JPEG Images and embed them with search keyword

Ace Contribution

  • A streamline ongoing process of cropping 5000 JPEGs and embedding them with relevant search keyword
  • Provide final output in multiple formats
  • Keyword selection and review done by a dedicated team of subject matter experts

Business Benefits

  • Search keyword optimization
  • Process optimization

Key Phrase

[ Multimedia Files ]  [ Tagging ]  [ Data Extraction ]  [ Image Processing ]  [ Non XML Workflow ] 

SCORM Conversion:
Helped making eLearning programs interoperable and easy to integrate with different LMS.

Customer Need

As an organization our client created and acquired many eLearning courses in all these years. Most of them are offered via subscription services from their website or portals to B2C and B2B customers. There is a steady revenue from these courses and with the current pandemic  situation there is a lot of surge with respect to virtual events and online learning. Hence it made sense for our client to explore a new LMS platform that offers more features, was easy to set up and would be cost effective. This new solution with SCORM compatible content would allow them to use all these online eLearning programs to fullest, by increasing their reach and thus revenue.

Ace Contribution

  • Review in detail the customer's existing LMS platform for required features and different types of content formats used in various eLearn courses offered.
  • Analyse different LMS platforms based on customer requirement and help choose the best suitable option.
  • Now the challenge was eLearn courses were not in SCORM compatible format and so cannot be easily migrated from one LMS platform to another. Hence, the need to make all the courses SCORM compliance and make it interoperable.
  • Download all the content for each of the eLearn courses from the current LMS system; some content requires manual extraction from the LMS system.
  • Convert each eLearn course’s content to SCORM compliance content.
  • Get approval from the customer for the converted SCORM file and incorporate feedback, if any.
  • Configure all eLearning courses using SCORM files on the new LMS platform.
  • Integrate new LMS system with customer’s order management system and common checkout process.

Business Benefits

  • SCORM compatible eLearn courses that are interoperable and can be integrated easily on any of the LMS platforms.
  • Can offer eLearn course to the organizations seeking out for learning courses and materials, that is easy to integrate and feed organizations’ LMS. Hence, create more opportunities for revenue.

Key Phrase

[ eLearning ]  [ eLearn Courses ]  [ SCORM compliance ]  [ LMS ] 

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